Comments on: I want my social media candy

By: wonderwebby

wonderwebby — Thu, 10 Jul 2008 10:44:40 +0000

@kerry @gavin @sagart – exactimondo!

thanks for the comments

By: Pragya Narang

Pragya Narang — Wed, 09 Jul 2008 09:56:44 +0000

RocSearch, the UK-based research & analytics firm has recently released a research study on ‘Leveraging Social Media for Brands’. The study showcases the social media eco-system, its drivers & imperatives while detailing cases of brand successes and failures attempting to harness the power of this medium. For a complementary copy of the study, visit http://www.rocsearch.com/social-media.asp.

By: sagart

sagart — Wed, 09 Jul 2008 09:44:26 +0000

as long as it adheres to the kiss principle, adds genuine value, and makes work easier and in some ways ingenious and fun, share it with colleagues in a real world example, and surprisingly more often that not, it will be adopted.

Gavin’s point on the need for it to be embedded into our work practices is spot on, and I would go as far as say understated to a large degree. New(ish) KM tools (no matter what nomenclature guise they’re clothed in – web2.0 social media, etc) do enforce change in work practices and approaches.

A key challenge is finding appropriate change agents and catalyst that will allow the transition to take affect and settle in regular work practice. Simple, fun and delivering at worst equal value to current work practices is essential.

he he, not too mention a million and one other things but no time to write a book on it

By: Gavin Heaton

Gavin Heaton — Wed, 09 Jul 2008 05:26:51 +0000

Great post, Jasmin! You are right … it is all too easy to forget that social media is still a shiny and slightly scary object to most others. Taking the time to use the tools to tell your story to colleagues is a great way of accelerating both knowledge and uptake!

It is interesting, that after years of pushing “knowledge management”, that social media tools are now actually allowing it to happen from the grassroots up (rather than the top down). The challenge as always, however, is to embed it into our work practices rather than making it an additional task.

By: Kerry McGuire

Kerry McGuire — Tue, 08 Jul 2008 15:17:55 +0000

Hey Jasmin! Great post… I had an interested call yesterday on this very topic. How do we get our team to contribute what they know already to Pass It Along. There are some people doing it already. Others “don’t have the time”… so we’re trying to find ways to replace a current “knowledge hoarding” task with a similar “knowledge sharing” task… like the notes for an end of project lessons learned call can be posted in Pass It Along (or on a wiki, teamroom, etc.) as opposed to being recorded in Word and then emailed to just the call participants.

Not sure how that’s going to go over with people… but I’m hoping that if it’s no more effort to share than not to share, people will start. Fingers & toes crossed