Comments on: The meaning of a personal online brand

By: wonderwebby

wonderwebby — Mon, 21 Jul 2008 00:36:21 +0000

Hi Des and Euan. Thanks so much for these great responses.
Des – yes there needs to be a specific purpose and intent for your blog, otherwise it is difficult to make it meaningful to any single audience (to subscribe)

Euan – great example. Heroes in this space might make themselves look good – but what value are they really contributing? Thanks again.

By: Euan W Semple

Euan W Semple — Sat, 19 Jul 2008 06:29:56 +0000

Good question. I was always very careful while involved with web 2.0 stuff at the Beeb to use we instead of I because I was really passionate that the tools we put in were for the users and were collectively useful rather than individually. A shared sense of ownership was partly what made them successful and sustainable.

Also it was a group of us who were involved in choosing and implementing the tools so I wince if I ever catch myself using “I” in any interviews about what we did.

Even now with clients it is really important that it is not me who does things or am seen to bring about change – it is them who have to do it. This is one of the ways I believe that old style, heroic consulting is innapropriate.

By: Des Walsh

Des Walsh — Sat, 19 Jul 2008 00:54:39 +0000

cGreat questions. Challenging.There’s an old maxim along the lines that no one is a good judge in their own case, but I’ll have a go. I’d like to think that my brand – via a couple of blogs – is about providing helpful information and sharing insights, also hopefully helpful, about subjects people are interested in for their businesses. Mainnly social media, coaching and the challenges and opportunities for professionals working from home.My assumption is that if readers don’t find the content helpful or at least interesting, they will stop being readers.

I can imagine a close friend or family member reading one of m7 blogs once or twice out of loyalty to me or interest in me, but not on a sustained basis.