Archive for October, 2008

Noticing Beauty

I’ve mentioned Amy Palko’s blog Less Ordinary here before. I love the way Amy uses her blog to point towards the beautiful, incredible things that are around us each day.

She recently issued a photo challenge responding to the theme of “the changing seasons”. Some of the contributions to Amy’s Flickr group are breathtaking. It’s springtime in Melbourne, which means we enjoy summer, autumn, winter and spring wrapped up together in 24 hours. I couldn’t find any blossoms, but I did find these lovely girls in the garden

roses peek from winter slumber, buds awaken nod their heads, dozily. wake up pretty things!
roses peek from winter slumber, buds awaken nod their heads, dozily. wake up pretty things!

And here’s my token Halloween photo, taken down at the beach after a kids’ Halloween party. Overcast, but warm enough to dip your feet into the shallows at Elwood beach. My little monsters had a wonderful splash!

monster beach
monster beach

You still have 24 hours or so to add your photo to the changing seasons challenge (before Sat 1 Nov) which also happens to be the deadline for the Women’s Investment writing (for charity) challenge! Amy sent in her poetic response and photo:

Petal by unfurling petal, a womans investment keeps delivering
Petal by unfurling petal, a woman’s investment keeps delivering

I’m putting together the slides right now…so let me know here or on Twitter if you would like to add your quote! Be creative! And enjoy observing and capturing the incredible things around you everyday…

AoC2 – read and make a difference!

Want to read the insights of some savvy marketing and social media folk around the world AND improve the lives of children with special needs?

EASY! Age of Conversation 2 (AoC2) goes on sale at 8:00AM, Wednesday, October 29 and will be available from Lulu.
If you buy a copy (of course you will!) you can read a chapter by yours truly, and some very talented contributors. Chapters include Manifestos, Keeping Secrets in the Age of Conversation, Moving from Conversation to Action, The Accidental Marketer, A New Brand of Creative, My Marketing Tragedy, Business Model Evolution and Life in the Conversation Lane- I can’t wait to read what others have written!

All proceeds go to the Variety Children’s Charity (last year they raised $15,000!)  Hint – if you download the eBook, more money will go to the charity.

aoc2.jpg

Here’s the list of contributors to AoC2:

Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

Events, Enablement and Informal Learning

Coming up on the 18th of November, Melbourne Uni and IBM will be hosting a public forum to discuss the project Virtual and Physical Spaces as Places for Informal Learning . It was great to be invited to participate in this project along with around 30 others from Melbourne Uni, IBM and a number of different organisations. Our working party’s theme was segmentation – for instance, how do you integrate and connect different segments whilst helping them to reserve their unique attributes and identities? These are a few of my own personal observations & contribution to this collaborative project.

connecting a distributed workforce

connecting a distributed workforce - originally uploaded by kolya

Physical spaces within large enterprises like IBM transforming to meet the changing demands of an increased mobile workforce. As employees work from home more often, or have a laptop and work on–site with their customer – they are less likely to have a permanent desk in the office. Groups of peers may be geographically dispersed. Additional demands in large global enterprises include:

  • Global workforce
  • Maturing workforce & retirees
  • Gen Y attrition and retention

The greater sense of connectedness can occur through online communities. Individuals are enabled through access to social computing. They can create personal profiles on social networks and use social media to share and connect with others around the globe – behind the firewall and in the public domain.

Events provide opportunities for people from different teams and lines of business to connect. Virtual events, competitions and challenges give individuals the opportunity to innovate and use their skills. Online communities become a place for connection across the company. Communities may be based upon business unit, special interest groups, projects, skills or personal interests.

Online communities are enhanced with access to social media and social networking sites. For instance Secondlife, Facebook, YouTube, Podcasting, Twitter, Ning communities, Flickr, blogging, social bookmarking, BluePages and Fringe+1

Three key considerations for addressing the issue of segmentation:

Purpose. Workplace example – IBM Values, Innovation Jam events, Beehive (Internal Facebook) Events, Group projects.

  • Decide on the types of initiatives for individuals, groups and larger events
  • Determine the benefits to the organisation and the individuals
  • Consider including strategic organisational issues and challenges for collaboration

Enablement. Workplace example – IBM Social Computing Guidelines. Give people access to the tools and and provide guidelines.

  • Provide the tools/websites/learning environments
  • Provide education “what’s in it for me?”
  • Promote awareness

Facilitation. Workplace example – Voluntary social computing ambassador roles. Departments host and facilitate virtual and physical events.

  • Nominate individuals as advocates and facilitators
  • Decide on events
  • Measure success of events

What do you think about the need for the creation of physical and virtual events, enablement and facilitation to connect segments in an organisation?

Bragging for Dummies

In Chris Brogan’s free eBook on personal branding , he writes “Try not to brag, ever. Be humble. Not falsely so, but truly, because a lot of what we do isnʼt as important as saving lives.”

Its’ a great point to make. I keep thinking about it.  But – I’m trying to get my head around something.

What is the difference between merrily sharing your achievements online without a hint of snobbery …and bragging about your online self and sounding like a self obsessed, attention starved narcissist? Which achievements can you share? What about blog rankings? Career highlights? Speaking engagements? Same thing applies when you write your bio. And publishing photos of yourself, or posting videos. Is it all just a matter of getting the ratio and attitude right? Confidence without conceit. What do you think?

By the way – look at what I found in the garden. I’m amazed considering we never water our garden (water restrictions.) These roses simply screaaamed out “look at me! ooh la la! take my foto pleeaaze.” Talk about show-offs :)

Garden Rose

Garden Rose

Would love your thoughts on ego and bragging….

10 things you can do to make poverty history

Today I’m participating in  Blog Action Day along with thousands of other people blogging around the world, on the theme of poverty. I have read that nearly half the world lives in poverty, and 800 million people go hungry every day.

So what can you do to help? First, make a decision to do something. Then, be creative by using your skills and resources to make a difference. I’ve put together a list of ten simple things you can do, to get you started. Pick one, or two, or three…or come up with your own ideas to use your unique skills.

The joy of clean water. Image originally uploaded by Uncultured on Flickr

The joy of clean water. Image originally uploaded by Uncultured on Flickr

1. Do what you can. Dream big. Start small. We all have busy schedules. Budgets. Family demands. Or we just never get around to it. Step out, put a date in your diary, and do what you can.

2. Learn about poverty. World Poverty for dummies is on my reading list. I hear that it’s very good. You could also try The End of Poverty by Jeffrey Sachs or in Australia, The Good Giving Guide by Lyn Amy & Mary Pearce.

3.  Speak out. Write letters to officials. Educate friends and family about poverty and hunger.

4.  Volunteer your skills and time with a charity or NGO. Find out if your company has any corporate philanthropy or volunteering programs.

5. Purchase Christmas presents from businesses that contribute to a better planet. For instance Rise Up Productions

6. Sponsor a child. I have a friend who has a sponsor child for each of her children.

7. Contribute to the Woman’s Investment project to help me fund a trust bank for a group of poor entrepreneurial women in the Philippines. All you need to do is write a sentence, spread the word, or make a $10 donation (pass the hat around with a group of friends, if you don’t have $10 yourself)

8. Look through your home and find something to sell on eBay, then give the proceeds to charity. Make something by hand and sell it on etsy

9. Get together with a few friends or colleagues to work on a project. Be inventive. Decide on a charity and work together to raise awareness and funds.

10. Join blog action day yourself and write a post on the theme of poverty

Living with Integrity

If you are on MySpace or Facebook there is a good chance you have friends from work, close friends and even family connecting with you online. Amongst your friend’s status updates, photos of nephews and colleague’s birthday snaps, you might also see a work interest link or Youtube video.

This new interplay of information and communication demands a new focus on personal integrity. We read about it in workplace guidelines, but do we ever stop to think about the critical role of personal and professional integrity in an increasingly flattened and open world?

Before you plan to interact and connect with the ’smartcrowd’, step back and assess your own personal and professional level of integrity (for instance, honesty, respect, values…)

Integrity seems to go hand in hand with a good virtual communication plan, but too often the focus is just on the technology. (Previously posted on IBM’s Innovation Jam 2008.)

Some more food for thought in this video by Gary Vaynerchuk

Here’s a response from the delightful Sacha Chua

Living with integrity makes things easier. You don’t have to worry about who sees what, what you said to whom, or who tagged you in which photos. Your reputation is also more resilient: even if someone attacks you without basis, your previous record shows your consistent trustworthiness. I think that as we share more and more of our lives, people who live with integrity will find it easier to gain trust and reputation, and people will be more discriminating about who they work with.

What does that mean for business and social networking? It could give an advantage to people who share information. If you had to choose between someone … you didn’t know anything about and someone you knew something about–mostly good things, maybe a few personal foibles–who would you feel more comfortable working with?”

An Industry Analyst also asked

I wonder if we are in fact going back to the way things were when we lived in hunter-gatherer tribes, and everyone knew, really knew, everyone else. There was no choice about integrity – it defined your role in the tribe, and could mean life or death, literally.

Then, our community was defined by geography. Today, our communities may not have physical limitations, but in all other respects, we will become as open to scrutiny as we used to be. The hard part is that we have a two-thousand year civilisation, which has in some way, contributed to an aberration … to this transparent integrity. How do we avoid ditching the baby with the bathwater?

What do you think? Is the characteristic of personal integrity becoming more critical for individuals to nurture, as social media permeates our working and personal lives?

40/52 weeks

I’m finally up to week 40 of my 52 week self portrait project, taking a photo of myself each week for a year. I nearly gave up at 25 weeks, but pushed through the pain barrier like a woman in labour! I’m still not sure if I’ll keep them up on Flickr at the end of the year (I know, probably too late now!!) and I cheated a couple of times by adding 2 or 3 photos at once – just too busy to do it each week and not a high priority for me.


I’m glad the end is in sight, but have enjoyed the creative thinking process along the way. I almost drag my heels to take the photo, but really enjoy myself once I’m uploading it, editing, playing with colours and observing different options for the end result. It’s nice to do something creative for creativity’s sake!

Connected in 25 words

Women around the world share their stories
Bringing hope and inspiration
Connecting with women living in poverty
In turn, they invest in changing their world

Image of Indian business owner originally uploaded by Iron Fillings
Small business owner in India, image originally uploaded by Iron Fillings

This is my submission to the 25 word challenge by Liz Strauss.

The 25 Words that Connect Us Project

You can join in too. Here’s how

  1. Think about connections, connectedness, being linked together, synchronicity, serendipity, community, oneness.
  2. Write a sentence about it.
  3. Count the words you have written.
  4. Edit the sentence until you have 25 words exactly. Notice how your idea changes as you edit and how your feelings change with each rewrite.
  5. Add a picture if you can.
  6. Post your 25 words on your blog by October 16th.
  7. Link back to her post or leave a link to your post in the comments section.

Be part of something special and make a difference

In case you missed it:

“When a woman invests in the lives of others she propels herself forward into more of her own destiny…the unlikely dividend of living a life for others is discovering the purpose of your own”
Anita Pahor, Women’s Opportunity Director, Australia.

If you are a woman with entrepreneurial spirit and you would like to contribute to this special project:

  1. Write a sentence on the theme of “A woman’s Investment” on LinkedIn by the end of October. Alternatively you can email me privately at jasmin at wonderwebby dot com with your response or intent to respond. Or just leave a comment here!
  2. Please include your name, title/company (optional) and Country.
    If you have a blog or company website you can list that too, as I will compile an additional list of all contributors and links on my blog.

And spread the word for people to join in or donate! Thank you!

About the project
About Women’s Opportunity
To donate: http://wonderwebby.chipin.com

A Woman’s Investment

As you may have read in a recent post, I decided I wanted to make a difference. Well, I’m now a voluntary Ambassador at Women’s Opportunity (see the new page on my blog) and just sent this letter out to some friends about an exciting project. With your help I’m going to create some inspiring slides for a great cause. If you know anybody who might want to be involved, or if you would like to be involved – please let me know!

I’d like to invite you to be part of something important, extraordinarily wonderful, and so simple. You can change the lives of a group of women in the Philippines – just by writing a single sentence!

The reason I am asking you is because I believe you are a woman with an entrepreneurial spirit. Along the way, you made an investment. It may have been words you spoke, a course you undertook, a gift you gave, a smile, a risk or an adventure. Perhaps another woman made an investment in you.

This small group of women in the Philippines is ready to step out and be part of an entrepreneurial microcredit program with Women’s Opportunity. We have much in common, despite being born into different circumstances. And now you have the opportunity of helping 15 – 30 women born into poverty change the quality of their lives forever.

If you would like to be involved, all I require from you is a sentence about “a woman’s investment” and I will create a gorgeous looking set of slides (to be published on Slideshare.net) with stunning photographs in November.

As an example

http://www.slideshare.net/wonderwebby/a-womans-investment-presentation

“When she invests in others, she impacts generations” or
“My mother’s investment in taking huge risks gave me the opportunity of a better education”
{Name, Title (optional) Country}

Once the collated responses are published on slideshare.net I will be asking viewers to make a voluntary donation (for instance $10) towards my goal of raising $10,000 to create a Trust Bank for these women at http://wonderwebby.chipin.com. People will be able to add these slides to their blog, their Myspace page, Facebook etc, so your words will inspire and resonate with people all around the world. I’m really looking forward to reading your unique insights on what happens when a woman invests.

If you, or someone you know – would like to be part of this inspiring project, simply:
Post your responses on the theme of “A woman’s Investment” on LinkedIn by the end of October. (** or reply here of course! or Trackback!)
• Alternatively you can email me privately at jasmin at wonderwebby dot com with your response or intent to respond.
Please include your name, title/company (optional) and Country.
• If you have a blog or company website you can list that too, as I will compile a list of all contributors and links on my blog.

• Additionally you could submit one of your own illustrations or photographs. Please note, the content will be licensed under Creative Commons, which means people may reproduce your quote or image with attribution.

I hope you will join me on this inspiring journey to see the power of a woman’s investment around the world, to fight poverty.

Best Regards
Jasmin Tragas
Women’s Opportunity Ambassador (Opportunity International Australia)
About the project
About Women’s Opportunity
To donate: http://wonderwebby.chipin.com
Creative Commons

Oh, and hat tip to Gavin Heaton for a couple of great last minute pointers :)
And to Oliver Ding for inspiration with the Freesouls slideshare project, in response to Joi Ito’s book.

Please let your friends know about this special project!


2010 WonderThemes

View Jasmin Tragas's profile on LinkedIn
About Wonderwebby - by Jasmin Tragas - creative and digital media allsorts - mother - imagining new ways to make a difference
Twitter: wonderwebby
Disclaimer: the postings on this site are my own and don’t necessarily represent my employer’s positions, strategies or opinions.

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