Archive for the 'web 2.0' Category

Inspiring Words for Women’s Opportunity

Last month 26 women from around the world took a moment to write an inspiring sentence. Each woman has shared something unique - please take the time to read the message on each slide.
Here they are!

THANK YOU to these amazing women for their contributions!
Alison Spencer, IBM Australia
Amy Palko, Less Ordinary, Scotland
Anita Pahor, Women’s Opportunity Director, Australia
Beth Kanter Social Media for NonProfits
Bonnie McEwan Owner, Make Waves: Impact Marketing for Nonprofits USA
Cindy Lenferna de la Motte, Director at Fashion Collaborative, Australia
Danielle Johnston, Business Director, Committee for Melbourne, Australia
Debbe Kennedy, Founder, President, and CEO Global Dialogue Center and Leadership Solutions Companies, USA http://www.globaldialoguecenter.com http://www.puttingourdifferencestowork.com
Janette Toral
, digitalfilipino.com Australia/Philippines
Joanna Young, Confident Writing, writing coach, Scotland
Kieran Cannistra, Innovation Editor IBM, USA
Linda Griffin Founder ClearWind LLC, USA
Lindy McKeown, eLearning Consultant, Australia
Lynne Wenig,  Scope President (2005 – 2007) Australia
Marigo Raftopoloulos
Michelle Zamora
, AP SOA Marketing Leader, IBM, Australia
Nina Simosko, Global Chief Operating Officer, SAP Education USA
Penni Russon, Author, Australia www.pennirusson.com
Phaedra Boinidiris, CEO, WomenGamers.Com USA
Renee Wolforth, Attorney, Washington, USA
Dr Robyn McMaster Sr VP MITA International Brain Based Cente
Sacha Chua, Canada/Philippines
Shai Coggins,Co-Founder & Community Strategist, b5media.com
Silvia Guccione, Director, Pomodoro Italian Cooking School, Australia
Suzanne Male, Publisher, Smink Works Books, Australia
Sacha Chua, Philippines and Canada

If these slides impact you, please consider making a donation of $10 to invest in a group of women in the Philippines.

And share these inspiring slides on your blog or Facebook etc… thank you!

AoC2 - read and make a difference!

Want to read the insights of some savvy marketing and social media folk around the world AND improve the lives of children with special needs?

EASY! Age of Conversation 2 (AoC2) goes on sale at 8:00AM, Wednesday, October 29 and will be available from Lulu.
If you buy a copy (of course you will!) you can read a chapter by yours truly, and some very talented contributors. Chapters include Manifestos, Keeping Secrets in the Age of Conversation, Moving from Conversation to Action, The Accidental Marketer, A New Brand of Creative, My Marketing Tragedy, Business Model Evolution and Life in the Conversation Lane- I can’t wait to read what others have written!

All proceeds go to the Variety Children’s Charity (last year they raised $15,000!)  Hint - if you download the eBook, more money will go to the charity.

aoc2.jpg

Here’s the list of contributors to AoC2:

Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

Events, Enablement and Informal Learning

Coming up on the 18th of November, Melbourne Uni and IBM will be hosting a public forum to discuss the project Virtual and Physical Spaces as Places for Informal Learning . It was great to be invited to participate in this project along with around 30 others from Melbourne Uni, IBM and a number of different organisations. Our working party’s theme was segmentation - for instance, how do you integrate and connect different segments whilst helping them to reserve their unique attributes and identities? These are a few of my own personal observations & contribution to this collaborative project.

connecting a distributed workforce

connecting a distributed workforce - originally uploaded by kolya

Physical spaces within large enterprises like IBM transforming to meet the changing demands of an increased mobile workforce. As employees work from home more often, or have a laptop and work on–site with their customer - they are less likely to have a permanent desk in the office. Groups of peers may be geographically dispersed. Additional demands in large global enterprises include:

  • Global workforce
  • Maturing workforce & retirees
  • Gen Y attrition and retention

The greater sense of connectedness can occur through online communities. Individuals are enabled through access to social computing. They can create personal profiles on social networks and use social media to share and connect with others around the globe – behind the firewall and in the public domain.

Events provide opportunities for people from different teams and lines of business to connect. Virtual events, competitions and challenges give individuals the opportunity to innovate and use their skills. Online communities become a place for connection across the company. Communities may be based upon business unit, special interest groups, projects, skills or personal interests.

Online communities are enhanced with access to social media and social networking sites. For instance Secondlife, Facebook, YouTube, Podcasting, Twitter, Ning communities, Flickr, blogging, social bookmarking, BluePages and Fringe+1

Three key considerations for addressing the issue of segmentation:

Purpose. Workplace example – IBM Values, Innovation Jam events, Beehive (Internal Facebook) Events, Group projects.

  • Decide on the types of initiatives for individuals, groups and larger events
  • Determine the benefits to the organisation and the individuals
  • Consider including strategic organisational issues and challenges for collaboration

Enablement. Workplace example – IBM Social Computing Guidelines. Give people access to the tools and and provide guidelines.

  • Provide the tools/websites/learning environments
  • Provide education “what’s in it for me?”
  • Promote awareness

Facilitation. Workplace example – Voluntary social computing ambassador roles. Departments host and facilitate virtual and physical events.

  • Nominate individuals as advocates and facilitators
  • Decide on events
  • Measure success of events

What do you think about the need for the creation of physical and virtual events, enablement and facilitation to connect segments in an organisation?

Bragging for Dummies

In Chris Brogan’s free eBook on personal branding , he writes “Try not to brag, ever. Be humble. Not falsely so, but truly, because a lot of what we do isnʼt as important as saving lives.”

Its’ a great point to make. I keep thinking about it.  But - I’m trying to get my head around something.

What is the difference between merrily sharing your achievements online without a hint of snobbery …and bragging about your online self and sounding like a self obsessed, attention starved narcissist? Which achievements can you share? What about blog rankings? Career highlights? Speaking engagements? Same thing applies when you write your bio. And publishing photos of yourself, or posting videos. Is it all just a matter of getting the ratio and attitude right? Confidence without conceit. What do you think?

By the way - look at what I found in the garden. I’m amazed considering we never water our garden (water restrictions.) These roses simply screaaamed out “look at me! ooh la la! take my foto pleeaaze.” Talk about show-offs :)

Garden Rose

Garden Rose

Would love your thoughts on ego and bragging….

Living with Integrity

If you are on MySpace or Facebook there is a good chance you have friends from work, close friends and even family connecting with you online. Amongst your friend’s status updates, photos of nephews and colleague’s birthday snaps, you might also see a work interest link or Youtube video.

This new interplay of information and communication demands a new focus on personal integrity. We read about it in workplace guidelines, but do we ever stop to think about the critical role of personal and professional integrity in an increasingly flattened and open world?

Before you plan to interact and connect with the ’smartcrowd’, step back and assess your own personal and professional level of integrity (for instance, honesty, respect, values…)

Integrity seems to go hand in hand with a good virtual communication plan, but too often the focus is just on the technology. (Previously posted on IBM’s Innovation Jam 2008.)

Some more food for thought in this video by Gary Vaynerchuk

Here’s a response from the delightful Sacha Chua

Living with integrity makes things easier. You don’t have to worry about who sees what, what you said to whom, or who tagged you in which photos. Your reputation is also more resilient: even if someone attacks you without basis, your previous record shows your consistent trustworthiness. I think that as we share more and more of our lives, people who live with integrity will find it easier to gain trust and reputation, and people will be more discriminating about who they work with.

What does that mean for business and social networking? It could give an advantage to people who share information. If you had to choose between someone … you didn’t know anything about and someone you knew something about–mostly good things, maybe a few personal foibles–who would you feel more comfortable working with?”

An Industry Analyst also asked

I wonder if we are in fact going back to the way things were when we lived in hunter-gatherer tribes, and everyone knew, really knew, everyone else. There was no choice about integrity - it defined your role in the tribe, and could mean life or death, literally.

Then, our community was defined by geography. Today, our communities may not have physical limitations, but in all other respects, we will become as open to scrutiny as we used to be. The hard part is that we have a two-thousand year civilisation, which has in some way, contributed to an aberration … to this transparent integrity. How do we avoid ditching the baby with the bathwater?

What do you think? Is the characteristic of personal integrity becoming more critical for individuals to nurture, as social media permeates our working and personal lives?

Benefits and Boundaries

I’ve been thinking lately about this augmented reality we live in and the interplay between technology and the everyday. Technology can enable and equip individuals. It can also become an obsession and distraction from reality. Growing up with a sibling who has Aspergers (well…some kind of Aspergers or Autism) gave me an insight into the use of computers to change lives. My brother didn’t really talk for years, but when he was introduced to computer games (in the 80’s) we saw a whole new side of him open up. As he played these games his coordination and speech development seemed to improve. He also became a bit of a savant with games, always scoring the highest scores in Arcades, beating kids twice his age and beta testing for computer game companies at quite a young age. He’d often sit playing through games “in his head” - unplugged. It’s not such an obsession for him these days but at the time it opened up a whole new world for him, and us.

This week I spent some time considering boundaries in a social media infused life.  I stepped back a little to think about the space between my everyday life and my online interaction. I deliberately spent time offline while I took a little break from work. Having some time away from the computer was worthwhile and re-energizing - it’s nice to spend some time away from the interweb. I pondered the potential benefits of “an analogue existence” but along the way found myself uploading photos of the week to Flickr. I thought about the notion of life without blogging or social networks, but found myself creating an online community for a Non Profit (right before I noticed my friend who moved overseas had uploaded some new photos of her family enjoying life in India on Facebook) I came to the conclusion that while I could live without social media, in reality - my reality is enhanced because of the new ways I connect, create and interact. Perhaps spending time online, even on vacation, isn’t such a bad thing after all. It just depends on how we invest our time, how we cherish those around us and giving some thought to what the benefits are to ourselves and others.

Oh, and just when I think I have the right balance, I find evidence that indicates otherwise, courtesy of our five year old’s creative lemon bowl tag. Cheeky monkey :)

Work at learning: virtual wanderlust

Michele Martin asks “how do you keep up the motivation to keep learning? Sometimes it seems so much easier to sink into just getting things done - learning can seem like one more complication. How do you keep challenging yourself to learn? What do you do if you hit a sort of learning lull?

Introducing social media into my personal development planning has made a huge difference to my learning journey. Two things in particular stand out to me as practical steps to take, if you want to increase your thirst for learning at work. And it begins with stepping outside of your comfort zone.

1. Connect. Make connections with people who inspire you. Think about the things you want to learn. Get to know your colleagues, introduce yourself to peers and subject matter experts around the world and learn more about your company or industry. With a little encouragement, you may even find yourself making the mind shift from “this is how it is” to “this is where it’s at”.

2. Participate. Step out and share your ideas,  have confidence and work on something that has tangible results. Consider your conversations, blogs you could read, extra-curricular projects (like this one!), online communities and other more informal learning approaches. Consider how you can contribute. What ideas or knowledge can you share? Which skills would you like to sharpen?

image originally uploaded by law keven on Flickr

image originally uploaded by law keven on Flickr

Think about the possibilities. You could be part of something GREAT. If you plan your learning activities to include some more informal learning approaches, you can improve your chances of creating a more relevant, enjoyable, personal and interesting journey of learning.  You might even meet some pretty amazing people along the way.

It’s probably a matter of attitude - about making a decision to work at learning. Jump in. Step out. Drift a little in the things you enjoy. Get caught in the virtual wanderlust.

This post is my response to the theme for  Working/Learning Carnival “Work at learning; learning at work”.

More on physical and virtual world dynamics

Like it or not, physical spaces are changing. More people are working from home. Back in the office, you might sit at a different desk each day (flexi desk arrangements) or work at a client site away from your team.  People change jobs more often. People are working in remote teams. Your coworkers might be located on the other side of the globe, working different shifts. We work and study anywhere and everywhere.

image originally uploaded by shapeshift

image originally uploaded by shapeshift

At the same time, we are getting better connected in a virtual sense. We can use blogs to share our journeys, share events and post items on Facebook, meet up in virtual worlds, chat on Skype, collaborate on wikis,  join communities, quickly connect using instant messaging, update on Twitter -the list goes on. Peer groups converge around the world, meeting online based on common interests, problem solving and the growth of social networks.

Do these virtual spaces enable individuals and groups to connect better? What is the impact on our physical spaces? How do you deal with it? What are the pros and cons?

And what is your experience?

“How do you deal with the increasing virtual world (web based interaction) and the resulting influence on your physical world?”

The working party for segmentation and integration (the Melbourne Uni and IBM Virtual and Physical Learning Spaces project) is looking for examples. We will be presenting at a public forum in November. We’d really appreciate reading about other experiences and thoughts. Please take a moment to share :)

the blogger

Last week I attended an “all about blogging” Greater IBM virtual event as a guest speaker, along with Andy Piper and Linda Griffin. I’ve quickly put together my key points from the event into slide format. I based it on things that stand out to me in my approach to blogging. Here ’tis..

The event was hosted by Debbe Kennedy and Vasundhar Boddapati . We had a great conversation around the topic of blogging and heard how it has made a difference to each person. It was great to be involved. Feel free to join in on Slideshare and share your own approach to blogging. Let me know if you do!

Taking innovation to the streets

Last year when I returned to work after parental leave, I had a real desire to get involved with innovative projects making a difference. My very first post on this blog mentioned the Global Kids Digital Media initiative who engage urban youth “in socially dynamic, content-rich learning experiences” (like Secondlife)”to educate youth about critical international and public policy issues and “…” opportunities for civic and global engagement.”

Last week I had the pleasure of attending a women’s breakfast where Anita Pahor, Marketing and Donor Services Director at Opportunity International and Women’s Opportunity National Director, spoke about her passion to help those living in poverty. I think her stories and enthusiasm made an impact on every person in the room. It’s difficult to leave a breakfast like that without giving some thought to your own capacity to make a difference. Sometimes it’s a matter of just stepping out and using what skills you have - one step at a time.

Anita’s speech reminded me of some innovative social projects I discovered in the last year. Blogging introduced me to the Age of Conversation project which I have previously mentioned. Proceeds for every book you purchase goes to Variety, the children’s charity.

At work I discovered projects like the World Community Grid where your PC idle time is used to assist projects that benefit humanity. I also found a group of people around the world working on the World Development Initiative and local team members from IBM, World Vision and RMIT Masters students working on mobile solutions.

I discovered quite a few social media for non-profit bloggers including Beth Kanter. There is lots to look at over at the Carnival of Non-Profit Consultants. Chris Brogan also put together a post this week on solving some real world problems with some good links and comments including feedback that some social networks tend to focus on their own growth - and that when social media takes innovation to the streets, we should consider long term, sustainable impact.

So where does that leave you and me? I know I can do more. It doesn’t have to take hours of my week or huge financial commitments, but it starts by making time, investigation, connecting with people and causes that I want to support, sharing ideas and thinking of ways to bring social media community and marketing gold to see social good. As I said…one step at a time :)

What has inspired you lately? Do you have a desire to make a difference?

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Disclaimer: the postings on this site are my own and don’t necessarily represent IBM’s positions, strategies or opinions.

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